I just read a post by Matt Mullenweg titled, "Micro-blogging Vs Mega-blogging" where he gives me hope that there smart people in the blogosphere who get how our platforms should be evolving within the larger ecosystem of the web. This quote in particular jumped out at me:
One of the many uses of Twitter is to link to and promote your blog posts. (And other people’s blog posts.) As we grow, so do they, and vice versa. I blog when I have something longer to say, like this. I tweet when it’s the lowest friction way to talk to my friends, or get distribution for something longer I did somewhere else.
It’s not really a “versus,” it’s an “and.”
He goes on to describe how WordPress is moving in new directions to address additional opportunities provided by the changing nature of how we are evolving our writing. I think it is akin to the things I've been writing and thinking about in relation to my move to TypePad Micro -- it is a platform that does support the idea that both long and short form publishing are equally important and that there really does need to be an embedded tie to existing social networks like Facebook and Twitter. I need the ability to be flexible in my posting, either very deliberate dashboard style writing (like I'm doing right now) or the one button publishing from the bookmark bar that provides instant access to sharing things discovered across the web. What I am glad to see is that WordPress and TypePad are embracing the idea of broadcasting posts into embedded social networks. That is just as important as staying current with features.
There was a Read/Write Web post this morning that pointed me to Mullenweg's post that talks a bit about Twitter and WordPress.com traffic via stats from Comscore. The numbers paint and interesting picture that shows a bit of a leveling of Twitter traffic while a slight increase for WordPress. I think the slight uptake is a good sign that blogging is not dying like many have predicted ... it may in fact indicate that we are on the verge of another shift in the way people see the publishing platform -- that it really is a flexible and reliable place to put things that can be easily discovered via the tight integration with embedded networks. This is a good thing in my mind, people focusing on writing where they have long term access to it and taking advantage of the traffic bursts afforded by sending headlines into the social networks they participate in on a daily basis. Blogging isn't dying in so much that it is growing up and realizing it isn't an or proposition -- when the networks grow and evolve so do our publishing platforms.