Presentation: 09/12/2008: Association of Opinion Page Editors
On Friday I presented to the Association of Opinion Page Editors conference in State College, PA. This group was a very interesting and engaging collection of people from the newspaper world. I spent a little more than an hour talking about new ways to connect with and engage new audiences. My overall claim was that there is a new dynamic happening online -- a dynamic fueled by the social web. I spent time discussing how we see both college students and teens as a demographic that must be engaged in new ways. I shared insights into Twitter, blogging, and the explosive nature of conversations on YouTube. It was well received and I enjoyed the overall conversation very much.