WVU Game ... Bowl Blast Hookup with iTunes

I was browsing the iTunes Music Store this afternoon and stumbled across a set of video based podcasts(?) for the Bowl Championship Series (BCS). Each is a 15 minute or so highlight reel from the games. Of course I had to grab the WVU v UGA game. At the start of it, Brad Nessler says something to effect of, "thanks to an unprecedented partnership between ABC Sports and iTunes what you are about to see is something we call Bowl Blast ..." Cool. Here is the link at the iTunes video store.